Archive for May, 2009

A 3D application for Apple’s iphone is way overdue. With the release of new 3D movies such as My Bloody Valentine 3D and James Cameron’s awaited movie, Avatar, we know that 3D has made a come back and the technology is better than it was in the past. With Panasonic building momentum to be the leader in 3D with their newly announced 3D HD video camera, we know that major companies are pushing 3D. The first ever 3DX Festival (3D Film and Entertainment Technology Festival) was held in Singapore in November of 2008 with some top industry luminaries such as Mark Zoradi, president of Walt Disney Studios Motion Picture Group, Jim Gianopulos, Fox Filmed Entertainment Chairman. Jeffrey Katzenberg, CEO of DreamWorks Animation, was there and even said that “in five to seven years, all films, regardless of budgets or type, will be made in 3-D.” Disney’s Bolt 3D was a world permeier at the 3DX Festival and Disney has 17 3D films in the works within the next 3 years, including the remastering of previous Disney films in 3D.  From Monster vs. Aliens forward, all films produced DreamWorks and Pixar will be released in BOTH 2D and 3D. So with so much happening in the realm of 3D film and entertainment than it would only make sense that it will begin to show up on computer screens and cell phones as it is beginning to appear on television screens now – without glasses! In fact, the inside scope here at 3Dguy.tv is that the world’s first 3D video running on an ordinary cell phone will be released at the iphone Apple store soon. All you need is an iphone OR itouch and to download the 3D app from Apple’s store. You will not need any special glasses, screen modifications, or additional hardware or peripherals. So once this soon-to-be-released unnammed 3d iphone application is released… what will you be viewing on your iphone in 3d? Well, the content needs to be converted. You need to use video, pictures, or animation in high definition and 2D-3D conversion software to create the 3D content and then download it from the iphone Apple store. Prices for the 3D app and content is still unavailable but the suspense is building in the office as this is the very first information about the release of 3D coming to the iphone. So now that we have a 3D app for the iphone and ipod touch, the next question is what 3D content will be available? Well, we can say anything from 3D logos to short video clips of 30 to 60 seconds. So now the Twitter for video comes to the iphone where Twitter is micro-blogging of 160 characters or less the 3D iphone content will be video of 60 seconds or less. Now if we think about what else is going 3D right now we think of movies, IMAX, and RealD. Bolt and Monster’s vs. Aliens were hug and the build up for James Cameron’s Avatar (2009) 3D is getting bigger as the release date is getting closer. Avatar 3D might be the first 3D movie to be on Blu-ray so could they also be the very first movie trailer to be displayed in 3D on the iphone?

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Beautiful Thai Girl in 3D Anaglyph |

3D Anaglyph Pictures of Joy 3D

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3D Anaglyph Images |

Joy3D in Anaglyph at 3DGuy

SANDY CLIMAN: we shot with the NFL, National Football League as our partners the first NFL game in live digital 3D to three theaters, one in New York, one in Boston and one in Hollywood, the man Chinese six and it was a smashing success. It was very exciting… the interesting leanings from it for us were phenomenal, the reaction the audience was very gratifying and very educational. On one hand we had a hardened sports executives saying that the they’ve never really understood the strategy of the game. They’ve got a five foot seven runner, standing next to a linebacker in 2D they look very similar in 3D they look entirely different, one is much larger than the other. We had a number of people who were there and we’re not really sports fans in the audience, they were there because they want to see how 3D worked and they came up to colleagues whether it was in Hollywood or New York or Boston and they said “you know we’re not really died in the wool sports fanatics but if this is how sports has been a look we are there” we are beginning the you know the educational process for the general public not the professional audience, not Hollywood, not the sports world, but really seeing this for the first time, so they can take the message back and you know communicate that this is not your father’s 3D, This is not your grandfather’s 3D, no more anaglyph paper glasses, red and blue cellophane, headaches. This is really something entirely different and I think we are on to the next phase of 3D, whether was the NFL, whether it’s Fox Sports, whether it’s Sony Corp… Everyone has come to the conclusion that 3D is here. There’s a lot we’re learning there’s a lot we still need to perfect, you know, everything is something of an experiment but that the audience’s appetite is fully there and we’re about to take it into the next phase. The two the next things to look for, are we did shoot this Sobey live water commercial in 3D which will be broadcast during the Super Bowl, but we also shot the first episode of a network television series in digital 3D. There’s a transition that’s taking place those will be seen at home on regular TV as the existing infrastructure the 2D infrastructure in more than a slightly enhanced anaglyph process. So it will be good 3D, but as Jeffrey Katzenberg said in the announcement of the monsters versus aliens animated spot that will be on the Super Bowl, that anaglyph live 3D which is going to hundred fifty million pairs of glasses in the hands of the consumer, it ain’t nothing like what you to see in live digital 3D whether it is in the theater as we did with two football events or whether it is that next generation of television’s that’s coming into the market in two thousand nine and two thousand ten. Al you are the greatest and in terms of the evangelizing 3D, you change the world and we are looking forward to collaborating with you, not only on the process of bringing the word to the public but on shooting some things directly with you. Thanks Al.

We were all treated to a the 3D World Premiere of Bolt, Disney’s new animated feature. I must tell you the feeling of being immersed in the movie was spectacular. And when Mr. Katzenberg teased us all with a preview of Aliens VS. Monsters, you could hear gasps in the audience during the action scenes. This movie with Keifer Sutherland, Hugh Laurie, Reese Witherspoon and, of all people, Stephan Colbert as the President of the United States, is definitely going to be a “MONSTER” hit. It was the same with every movie we watched. The sense of being more involved and closer to the action was amazing. You might be saying, “yeah, yeah, 3D comes along every few years with a couple of movies and then dies out”. Well, this time, friends, we have a pretty distinguished group of film makers and studios committing to 3D. All of Pixar and Dreamworks films from now on will be done in 3D. Disney has a slew of new movies coming out including “A Christmas Carol” staring Jim Carey coming out in 2009 in November. And it is not just new movies. Beauty and the Beast is being re-released in 3D. Toy Story 1 and 2 are being re-done in 3D and an all new Toy Story 3 is on the boards. And, my son William’s favorite, Cars, will have a sequel done in 3D, much to his delight. Now the list goes on, Fly Me To The Moon, U23D, Call of the Wild 3D, Alice in Wonderland, Frankenweenie, Avengers, Calling All Robots, Speed Racer 2, Fantastic Voyage, Iron Man 2 and of course Avatar from James Cameron. If you want to see a full list of the upcoming movies in 3D, go to the MarketSaw3D website (http://marketsaw.blogspot.com/2007/04/list-of-upcoming-3d-movies.html) Director Richard Gabai was on hand for his new movie Call Of The Wild 3D. He talked about the challenges he faced with 3D. It did lead to some frustration but ultimately, satisfaction. Looking at the film now I can’t imagine it being in 3D. There definitely are some logistical issues. I mean the cameras are different objects to manage. My goal was to make it feel like any other set so that the actors would feel comfortable and be able to deliver quality performances. Because our movie isn’t a 3D show. Our movie is a dramatic piece. And it enhances the movie. It’s not something that you’re fighting as you watch the movie. But at a minimum 3D is here to stay in a big way. We were treated to a viewing of the award winning U23D also. I have to tell you I don’t want to watch any concert any other way. And after, I talked to Sandy Climan, the CEO of 3ality Digital Studios. It’s not like the old 3D. Not Anaglyph red/ green glasses and what we are doing is enabling an end to end solution. 3D will drive first into theaters with live broadcast and then into the home with a new generation of televisions. We’re about to announce the first live 3D broadcast , an American football game. We’ve done the first transatlantic live broadcast in 3D and again we’re going to announce first after first, project after project. In the narrative story telling the next generation of films. The technology half of the company to enable the broadcast industry with a standard to the infrastructure of Broadcast 3D. I think that dream is becoming a reality right now. January 8th 2009 will stand out as a banner date in the history of 3D. On that day at CES, 3ality Sony, RealD and Cinedime, teamed up to present the FedEx Bowl Championship Series National Championship Game between the University of Florida and University of Oklahoma football teams. It was broadcast live in 3D, going out to an audience of 1200 at the Consumer Electronics Show in Las Vegas and nationally to Cinedime’s Digital Cinema’s CineLive network of some 82 additional movie theaters that are equipped to receive and display the live stream. OK we’re here at CES we’re at a groundbreaking event that this man in his company is basically responsible for. Back a few years ago this man and his company, RealD were the people who enabled theaters to show 3D. Watch: 3DX: 3D Film & Entertainment Technology Festival part III

ExploreWorldTV’s Explore Technology would like to present the world’s first 3D Film & Entertainment Technology Festival (3DX) that took place in Singapore from November 19th until the 23rd in 2008. The 3D Film & Entertainment Technology Festival (3DX) was hosted by the Media Development Authority of Singapore (MDA) with support from the Singapore Tourism Board and the Singapore Economic Development Board. The Singapore Government has also been a strong advocate for 3D and Dr. Lee Boon Yang, the Minister for Information, Communications and the Arts, was at the festival and addressed the attendees while Kenneth Tan, the COO of the Media Development Authority, outlined Singapore’s plans for 3D, which you can hear about in the video above. Some of the top luminaries from around the world attended the 3DX Festival including Jeffrey Katzenberg CEO of DreamWorks Animation; Mark Zoradi, president of Walt Disney Studios Motion Picture Group; Jon Landau, James Cameron’s producer on his new 3 D movie, Avatar; and other directors who are all involved in 3D projects: Robert Zemeckis, James Cameron, Steven Spielberg, Geroge Lucas, and Peter Jackson. Mr. Katzenberg said, “This is not your father’s 3D” and went on to say that in five to seven years all films will be made in 3D. Watch 3DX: 3D Film & Entertainment Technology Festival part II

Disney’s The Princess and the Frog (2009) 3D Movie Trailer

http://3DGuy.tv

From the creators of “The Little Mermaid” and “Aladdin” comes the musical, The Princess and the Frog, which is an animated comedy set in the great city of New Orleans. It features a beautiful girl named Tiana (Anika Noni Rose) and a frog prince who desperately wants to be human again and that fateful kiss that leads them both on a hilarious adventure through the mystical boyous of Louisiana. The Princess of the Frog has music by Oscar Winning composer Randy Newman (“Monsters, Inc.”, “Cars”, “Toy Story”) Cast of The Princess and the Frog includes: Princess Tiana (Anika Noni Rose), Prince Naveen (Bruno Campos), Dr. Facilier (Keith David), Mama Odie (Jenifer Lewis), Lawrence (Peter Bartlett), Eli “Big Daddy” La Bouff (John Goodman), Charlotte La Bouff (Jennifer Cody), Ray (Jim Cummings), Louis (Michael-Leon Wooley), James (Terrence Howard), Eudora (Oprah Winfrey). The Princess and the Frog is directed by Rob Clements and John Musker, produced by Peter Del Vecho, and composed by Randy Newman.

The Princess and the Frog is copyright 2009 Disney. All Rights Reserved.

Here is a press release from RealD about their new  RealD LP™, THE WORLD’S FIRST MOBILE, SINGLE-PROJECTOR 3D SOLUTION

RealD INTRODUCES an Affordable and Flexible High-Quality 3D Experience for Education, Commercial and Industrial Applications. Los Angeles, CA (May 5, 2009) – After dazzling tens of millions of filmgoers worldwide with attention-grabbing 3D, RealD, the world’s leading 3D technology company, is introducing the RealD LP™ (Linear Polarizing Z Screen) to bring the power of 3D to the small screen.  The world’s first mobile, single-projector, passive 3D solution, the RealD LP brings the vibrancy of high-quality 3D to smaller venues such as conference rooms, R&D centers, museum exhibits, mobile education centers, virtual rides and other entertainment attractions.  Designed to be set up for individual 3D presentations in minutes, or permanently mounted for long term use, the RealD LP allows the flexibility of switching between 2D and 3D on the fly while alleviating maintenance and other issues of dual-projector 3D systems. “3D content is more engaging, memorable and productive,” said Joshua Greer, president of RealD.  “The RealD LP creates stunning 3D images for small or medium size audiences anytime, anywhere, bringing new possibilities to using the power of 3D in presentations, product development and virtual attractions.” The RealD LP is an externally mounted peripheral for a single 3D-enabled DLP® projector, with electronic controls conveniently integrated inside the device.  When 3D content is fed to the projector in full-resolution, frame-sequential format, the RealD LP allows content to be seen in 3D by polarizing right- and left-eye images.  Viewers wear comfortable, affordable and reusable RealD eyewear custom built for the LP. Suitable for screens up to 17 feet wide, the RealD LP works with 3D-enabled projectors such as NEC NC800, Christie Mirage HD, and Lightspeed Design HD DepthQ, along with a silver screen from Harkness, MDI or Stewart. The RealD LP is available for lease through the company’s Professional division.

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform, provides a stunningly realistic viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com

Joy 3D is produced by 3DGuy.tv What can be more classic than a beautiful girl on an exotic beach in Hua Hin, Thailand. The Sun rises; she gives us a wink; and you know she likes you. Joy was shot on a Sony PMW EX3 High Definition camera converted to 3D by using Adobe CS4 After Effects and Spacial View 2D to 3D plugin. While anaglyph is the lonely step child of 3D – it is the most accessible way to present 3D on the web at this point. Soon, we will be offering other 3D content in other web-available formats. Please check out our website, http://3DGuy.tv, for upcoming information on new and exciting developments in 3D technology.You can subscribe to our RSS feed or bookmark our site to stay in the loop, as well. Copyright 2009 Al Caudullo. All Rights Reserved.

More than 10% of US and Japanese households will be ‘3D enabled’ by 2012, Western Europe not far behind Now more than ever 3D is coming to the fore, with backing from all major sectors of the entertainment and consumer electronics industries. 3D movie production is intensifying, cinemas all over the world are investing in 3D technologies and feedback from audiences has been highly positive, with encouraging ticket sales. Yet the ultimate goal is to bring 3D to the home, and Futuresource Consulting’s newly-released ‘Strategic Impact of 3D’ report reveals studios, consumer electronics companies, broadcasters, video game vendors and network operators are all poised to power 3D through the consumer diffusion curve. “Consumers are starting to experience the new wave of 3D technologies at the cinema and through Digital Out of Home advertising, and it won’t be long before there’s a groundswell of demand for 3D within the home,” says Sarah Carroll, Director of Continuous Services, Futuresource Consulting. “With over 200 million new TVs sold across the globe every year, the potential is huge, but the industry needs to overcome some serious obstacles in order to kick start and fully realise the revenue streams. “Most notably, technical and standards issues still need to be resolved and there is a limited supply of 3D content, with the current economic climate making new investment in production and distribution a challenge, particularly for the broadcast industry. That said, there is a real feeling of excitement surrounding 3D and here at Futuresource we believe this will translate into commercial success within the next three to five years.” All eyes will be on the consumer electronics industry, with ‘3D Ready’ TVs a prerequisite to consumer adoption in much the same way as ‘HD-Ready’ sets were used to seed the high definition market five years ago. An early decision on the Blu-ray 3D standard will also be critical, as packaged media will be necessary to help drive the market. “Custom chipsets can be embedded into next gen hardware at relatively low cost,” says Carroll. “Combine this with an integrated consumer awareness programme and a coherent ‘3D-Ready’ branding strategy, and the resulting price premium on hardware will more than offset the additional manufacturing costs.” Hundreds of interviews with leading Hollywood studios, hardware vendors, cinema owners, broadcasters, content production companies, technology groups and service providers have amassed a wealth of expert opinion on the future of 3D, enabling Futuresource to piece together its 3D probability curve, outlining the most likely market development scenarios. “Our analysis points to the emergence of two distinct phases as we move through the diffusion curve,” says Jim Bottoms, Managing Director of Corporate Development at Futuresource. “Currently, we’re easing into the preparatory phase, which will stretch out to 2011. Here we’ll see 3D movies primarily being made for theatrical release and the continued rollout of 3D digital cinema. TV manufacturers will start to roll out multi-format ‘3D-Ready’ sets and glasses from 2010, VoD delivery systems will begin to include limited 3D movie, concert and sport content, and the market for 3D PC games will continue to develop. “Our probability modelling shows the permeation phase will kick in from 2011, where – among other initiatives – we’ll see new 3D movie releases on Blu-ray, remasters of classic blockbusters like Star Wars, The Matrix and The Lord of the Rings, a wider range of 3D TV content for sports, wildlife documentaries and concerts, and studios introducing selective production of 3D TV shows and series. By 2012, more than 10% of US and Japanese homes will be ‘3D enabled’, and Western Europe won’t be too far behind, with 6% household penetration. Moving forward, a new generation of videogame consoles will begin to emerge, fully embracing 3D technologies, and in the long term we’ll see the industry shift to autostereoscopic (no glasses) displays.” Source: Futuresource All images are copyright 2009 FutureSource. Used with permission. All Rights Reserved.

What are 3D Glasses and what is Anaglyph?

A History on Red and Blue Glasses

What are 3D Glasses?

Why Red and Blue (Cyan)? Or, who the heck is Ana Glyph? To begin, anaglyph comes from two Greek words, “anagluphos”, which means “wrought in low relief” and the word “anagluphein”, which means “to carve in relief”. What’s that spell? A process started in 1850 by two Frenchmen, Joseph D’Almeida and Louis Du Hauron. In 1858 the two made a few coins projecting a lantern slide show where they used red and blue filters for color separation, and the audience wore red and blue glasses. The result… Even then an amazing stereoscopic image never before seen and… headaches. But the public loved it and wanted more. The thirst for watching images that were more than flat images indeed did not stop there. In fact it was Quenn Elizabeth’s fascination with the new medium that sparked interest in the general public for quite some time. Even President Eisenhower and famed architect Harold Lloyd Wright took pictures with the Stereo Realist Camera. This camera was produced in America starting in 1947 and sold over 250,000. That made it one of the most popular cameras ever made. There are still some of these cameras available in working order today on EBay. Affectionately called the “Brick” – the durability of this camera was amazing. Cinema 3D was first brought to light in 1890 when a British film pioneer named William Frieses-Greene filed a patent for a 3D movie process. Even though the process was not practical it was nevertheless the first foray into 3D. Edwin S. Porter brought the first 3D film to the silver screen in 1910 at the Astor Theater in New York. It was done in red-green anaglyph and was three test reels. The subject matter was rural scenes, a famous actress of the time Marie Doro, John Mason acting a number of scenes froma recent non-3D movie, Oriental Dancers and footage of Niagara Falls. But again, nothing came of this process after the initial screening. The first 3-D film shown to a paying audience was The Power of Love. It premiered at the Ambassador Hotel Theater in Los Angeles on September 27, 1922. It utilized the red green anaglyph system and was projecting using a dual-strip projection and used the infamous Red/Green glasses. While exhibitors and press in New York City raved about the film, it never showed in any other theater, dropped out of sight and was lost forever. The real golden age of anaglyph 3D began in 1952 with the release of Bwana Devil.

How Does Anaglyph Work?

So, how does Anaglyph work? Well, Anagylph images are created by creating two pictures (or two videos) from slightly different angles. This is done usually by putting two cameras next to each other where the lenses are about 3 inches apart. This mimics the natural space between your eyes. Next we have to trick the eyes into “seeing” depth. When we look at a 3D image our brain sees the red filtered areas of the image as “white”. While the blue areas are perceived as “black” Actual white or black areas are seen in the same way by each eye. Next your amazing cpu, called the brain, blends the images together and sees the differences as being differences in distance. So why red and blue or cyan. Well that answer also rests with our brain. Red and Blue or Cyan cover opposite ends of the visible light spectrum. Thus the black and white apparent differences. Using other colors that are more close in color would not trick the brain into seeing those pseudo black and white areas that create the stereoscopic effect.