Archive for October, 2009
Just can’t get enough 3D!
3D requires Digital Cinema Projection. That was an accepted truth until a month or so ago when Technicolor announced their 3D “Solution”. It is billed as a high-quality, affordable 3D solution that works with existing 35mm projectors. By putting high quality 3D within economic reach of all theater circuits, allowing them to complement 2D engagements and benefit from incremental revenue generated from increased ticket sales and ticket sale surcharges. The Technicolor 3D Solution is an opportunity to deploy 3D immediately, without waiting for financing to be available for digital conversion and can not only bridge the gap until such financing can be put in place, but actually help generate the funds required by distribution and exhibition to pay for the conversion. According to exit polling interviews conducted by independent research firm OTX, moviegoers ranked Technicolor 3D as being comparable to digital 3D cinema technologies.
In a press release today Technicolor announced support from multiple major motion picture studios for the release of theatrical content presented in Technicolor 3D, a high-quality 3D solution that works with existing 35mm projectors that was announced last month. DreamWorks Animation, Lionsgate, Paramount, Overture, Universal Pictures, Warner Bros., and The Weinstein Company are working with the company to deliver content for presentation in Technicolor 3D.
With the continuing success of 3D movies at the box office, 17 3D titles have already been announced for 2010 release, with more expected from several distributors. The studios noted above account for the majority of these titles, including How to Train Your Dragon, Piranha 3D, Shrek Forever After, Despicable Me, Cats & Dogs: The Revenge of Kitty Galore, Friday the 13th: Part 2; Guardians of Ga’Hoole, Alpha and Omega, Burst, Oobermind, and Yogi Bear.
Additionally, Deluxe Entertainment Services Group Inc. has agreed to enter into a marketing and technology arrangement with Technicolor and will provide their customers with the necessary post production and film printing services to deliver Technicolor’s 3D solution. Kodak and FUJIFILM have also announced support of the Technicolor 3D solution and will be working with Technicolor and Deluxe to ensure their film stocks are delivering the highest quality possible for the Technicolor 3D experience.
“The Technicolor 3D rollout substantially increases the 3D theatrical footprint, delivering to studios a larger platform for reaching masses of moviegoers – and thereby increasing the box office for distributors and exhibitors” said Frederic Rose, Chairman and CEO of Thomson/Technicolor. “Technicolor is thrilled to extend our partnerships with these top studios and other key industry players to address the 3D gap and ensure every exhibitor that wants quality 3D will be able to afford it.”
Numbers show 3D is a driver of ticket sales with 3D engagements outperforming 2D by more than 2-to-1 in attendance and even greater in box office. Prior to Technicolor’s 3D solution, 90 percent of theaterscreens in the U.S. were not able to provide a 3D experience to moviegoers. The Technicolor 3D solution will provide a solution to immediately bridge the gap until digital cinema can be more widely rolled out, providing additional screens to advance the medium of 3D to mainstream levels.
The Technicolor 3D Solution employs a propriety “production to projection” system that leverages 35mm (or film) projectors already in use by 90 percent of U.S. and international theatres today to deliver high-quality 3D content to moviegoers. A patent-pending lens system assembles the left and right eye images as the film runs through the projector and delivers a 3D ready image onto a silver screen. The solution works with circular polarized glasses—identical to the ones used for existing digital 3D cinema—to “translate” the film’s content into an image that is perceived by the viewer as being three dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content. The Technicolor 3D Solution can be installed nearly immediately. No build-out or significant modifications of the projection booth are required.
FinePix REAL 3D Now out in US
The much-awaited FinePix REAL 3D system is now available in the United States. Early this year, Fujifilm announced this 3D technology system that captures realistic 3D images and movies that can be enjoyed without the need of glasses.
Go Miyazaki, division president, Electronic Imaging Division, Fujifilm U.S.A., Inc. stated, “The FinePix REAL 3D system is unlike any other digital imaging product on the market today, and the first real, complete solution for 3D digital photography, putting Fujifilm at the forefront of imaging technology. With the FinePix REAL 3D system, Fujifilm is offering users a totally new experience in both still pictures and movies to capture precious moments just as their eyes see them.”
A twin product, “FinePix REAL 3D V1,” a digital 3D viewer, features Fujifilm’s newly developed 3D/2D display 8.0-inch LCD panel. This technology was also announced by Fujifilm. This allows users to enjoy and playback 3D images without the need for special 3D glasses, too. Users can enjoy 3D and 2D slideshows, as well as a Micro Thumbnail View, and an easy-to-use “Image Search” feature.
More of this article at dealerscope.

Now out in US!
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Nvidia: web 3D everywhere thru Cloud 3D
Nvidia is at work on upgrading 3D images viewing on the net. They are in attempts on using Cloud 3D, a new cloud computing model.
With Cloud 3D, Nvidia is hoping to take the cloud model to 3D rendering, rapidly speeding up the time it takes to bring photo-realistic images to end users.
It’s not real-time rendering of perfect images, but it gives designers, retailers and engineers’ incredible ability to create and maneuver images much more quickly.
Nvidia plans on working with the cloud computing provider and not to host the servers for Cloud 3D. And so, developers and companies can connect into this computing power to create these images. If that happens, we’ll be seeing the web world in a brighter new way.
Read more: sfgate

Nvidia is at work on upgrading 3D images viewing on the net.
BlackBerry 3D viewer: Now Available
BlackBerry Storm2 3D handset viewer is now available to play with already.
The BlackBerry Storm2 will arrive in the UK on October 26th, bearing 3G, WiFi and a new touchscreen system.
Source: slashgear

Storm2 3D handset viewer
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Sony 360-degree 3D Display
Sony will reveal its prototype 3D display that can be seen through 360 degrees without the need to wear special glasses.
The display will be introduced later this week at the Digital Contents Expo in Tokyo. The display is cylindrical so it can be viewed from all sides and is 13 centimeters in diameter. All in all, it’s 27 centimeters tall.
Sony Develops 360-degree 3D Display will be used in exhibitions and public areas for advertising or used in the home to display 3D photos and other images. The only drawback is, the screen in the prototype only supports a low resolution of 96 pixels by 128 pixels.
Sony is heavily promoting 3D imaging. Sony also plans to design a LCD television that can show 3D images and launch it next year.
source: pcworld

Sony is heavily promoting 3D imaging
ViewSonic 3D Monitor Review
ViewSonic FuHzion VX2268wm features a higher image quality in terms of color accuracy and response time. This parameter is important for 3D monitors because it determines how much and in what scenes the doubling of the image in stereo mode is going to be conspicuous.
Images look truly three-dimensional and look very realistic. There are no serious problems with support of games.
FuHzion VX2268wm is somewhat better in setup quality. It is interesting and good in terms of technology.
Interesteed on ViewSonic FuHzion VX2268wm 3D Monitor? Click here.
More of the review at bitlabs.com.

ViewSonic FuHzion VX2268wm
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The Characters: How to Train Your Dragon
Here comes the first real sniff at the human characters of Dreamworks’ How to Train Your Dragon 3D. Get a good look at them. Also note that the book promises “Cool 3D images” and a “3D movie viewer”, which sound intriguing.
source: slashfilm.
Characters of How to Train your Dragon 3D
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Bentley 3D Printing Support in MicroStation V8i
“ Bentley Systems, Incorporated, the leading company dedicated to providing comprehensive software solutions for the infrastructure that sustains our world, at this invitation-only gathering of top users from around the globe, announced the October 2009 availability of MicroStation V8i (SELECTseries 1). This newest version of MicroStation features innovative and flexible value-creative enhancements for infrastructure professionals highlighted by RealDWG library support and integrated 3D printing capabilities.”
“SELECTseries updates for all Bentley products maintain forward and backward compatibility across the entire V8i lifecycle. They are scheduled independently for each Bentley product and are made available to Bentley SELECT subscribers for adoption at their own pace, to suit project schedules and align with project demands.” – Reuters
More of this at Reuters.com.
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Hitachi’s 10-inch 3D Display Showcased at CEATEC 2009
Hitachi showcased its 10-inch “Full Parallax 3D TV” at CEATEC 2009. As mentioned on our previous blogposts, Hitachi’s Full Parallax 3D TV does not require special glasses and can be watched from any direction. It also has a resolution of 3D image as high as VGA (640 x 480 pixels), according to the company.
Hitachi’s Full Parallax 3D TV uses a method called “Integral Photography with Overlaid Projection.” Consists of 16 projectors, particularly and a lens array sheet to cover them. The lens array sheet ensures parallax in any direction (not only in the horizontal direction). Because of parallax, the 3D image seen by the user differs in accordance with the angle from which the screen is viewed.
Hitachi wants to go over the limit of total pixel count through multiple projectors.
Hitachi said, “We will be able to arrange projectors in a higher density by employing laser-based micro-projectors and increase the number of projectors by more than 10 times.”
source: techon.nikkeibp

Hitachi showcased its 10-inch "Full Parallax 3D TV" at CEATEC 2009



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