Singapore is gearing up to exploit the opportunities in a rapidly-transforming media landscape with initiatives that seed the development and delivery of next-generation consumer applications, services and experiences.
These include the start of 3D TV trial across multiple platforms and the award of funding to innovative industry projects that are expected to change the way media and entertainment are consumed in future.
In addition, plans are underway to develop a prototype of the future Mediapolis@one-north. Known as Mediapolis Phase Æ (pronounced “Phase Zero”), the 16,000 square metres interim space which is expected to be ready for occupancy by first quarter of 2011 will cater primarily to the incubation of start-ups as well as test-bedding and prototyping of new, innovative concepts in the various media sectors including interactive digital media, film and broadcast.
Launch of 3D TV trial
Stereoscopic 3D is set to migrate from the cinemas to homes with the start of a one-year 3D TV trial by the Media Development Authority of Singapore. The trial kicks off today on terrestrial TV, cable TV and Internet Protocol TV (IPTV) in partnership with MediaCorp, Starhub and SingTel and involves the 3D recording of the National Day Parade. In addition to the broadcasters, other technology partners participating in the trial include Panasonic, Ross Video, Evertz, XpanD and Multimedia Maestro.
The trial enables the trial partners to test their transmission signals on different platforms, and address technical challenges in the delivery of 3D content to homes, whilst allowing service providers to explore viable business opportunities as they harness 3D technology to provide consumers with wider choices and better quality.
Dr Christopher Chia, CEO, MDA said: “…Today, Singapore is one of the first territories in the world with one-stop, end-to-end production and post-production capabilities in theatrical stereoscopic 3D. … With the 3D TV trial laying the groundwork to bring 3D experience to homes, Singapore is once again harnessing the latest digital technology to develop and deploy cutting-edge media services.”
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