3D Week promotion of UK’s Channel 4

November 20th, 2009 |

Author: 3DGuy

Sirius 3D’s ColorsCode 3D Division will be the hands working behind UK’s Channel 4 3D Week. 3D week just started last November 16, 2009. In line with the said promotion, Sainburry’s Supermarket, exclusively, will be giving out 10 million ColorCode 3D glasses. Channel 4’s 3D Week along with the glasses can be enjoyed at home. 3D Week features Hannah Montana, the Queen’s Coronation, Derren Brown the Magician and a lot more. What’s more? If the stereoscopic depth is too much, a viewer may just remove the 3D glasses and it could be enjoyed in 2D. Viewers who will not able to get the exclusive 3D glasses will still be able to view 3D Week features since all is watchable in 2D. “Our 3-D glasses have amber and blue filters built into them: amber for colour information, blue for depth. The great advantage of ColorCode 3-D is that, compared with the old-style anaglyph (red/green) glasses used for early 3-D movies or the polarised glasses used in 3-D cinemas today, the technology allows content to be watched using the naked eye and, in these circumstances, still provides an acceptable viewing experience. Additionally, for the Channel 4 event, we developed our technology further, implementing a special broadcast processing so that anyone watching 3D Week while wearing the glasses will get a noticeable 3-D effect – not just those on a high-quality digital connection, but also those on an analogue connection, on a lower-bandwidth SD connection, or using a digital receiver connected with an antenna cable, S-video or composite rather than HDMI. Furthermore, we have developed a live 3-D transmission system with ColorCode 3-D encoding in real-time, so that Channel 4 can incorporate live broadcasts into the 3D Week schedule,” Steen Iversen said, CEO, Sirius 3D ApS.