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James Cameron ushering in Fujifilm 3D?

Cameron’s recent appearance at NAB 2012 in Las Vegas has opened up FUJIFILM to a big announcement.

NAB SHOW — CAMERON | PACE Group – the worldwide leader in production technology and services – today announced FUJIFILM’s Optical Devices Division, has joined the company’s Strategic Alliance Program. Widely regarded as a source of the most advanced lens technology in the world, FUJIFILM will combine its products with CAMERON | PACE Group’s solutions to further advance 5D—the approach of outputting 2D and 3D simultaneously from a single production—toward becoming the shooting methodology of choice for content creators across the globe.

“We’re honored to be able to take the important next steps along our path to evolve production from 2D to 5D in lockstep with such an accomplished and respected lens manufacturer,” said Vince Pace, co-founder, CAMERON | PACE Group. “Together with FUJIFILM, we’ll be able to further elevate entertainment forever through tools and processes capable of yielding multiple deliverables.”

5D is as innovative as it is efficient. Organizations who utilize 5D solutions benefit from the ability to capture and output content in multiple formats without disrupting existing production workflows or business models. The emergence of 5D solutions make it possible for networks, studios, broadcasters, mobile unit providers, filmmakers, and creative teams to generate new revenue streams more efficiently than ever before.

The idea of 5D is no longer a concept. CAMERON | PACE Group’s 5D solutions, outfitted with FUJIFILM lenses, demonstrated their value at the 2012 Masters Golf Tournament, resulting in 2D and 3D versions of the event without the need for creative or budgetary compromises by the team behind this production.

This week at the 2012 NAB Show, representatives from CAMERON | PACE Group showcased a number of solutions with FUJIFILM lenses, as well as the newest member of FUJIFILM’s Premier PL “Mount Zoom” line, the PL 19-90 Cabrio lens. Additionally, the company’s Nano Beamsplitter rig – at under 19 lbs., the most compact and lightweight system for 5D sports production – was displayed at FUJIFILM’s expo booth.

About CAMERON | PACE Group

CAMERON | PACE Group (CPG) is the industry leader in 3D technologies and production services. Led by co-founders James Cameron and Vince Pace, CPG is advancing the future of 3D through the development of products, solutions and creative tools for use across all media channels. Supporting networks, studios, broadcasters, filmmakers and creative teams globally, the company’s unparalleled expertise helps content producers realize the full potential of 3D as a new, immersive and powerful storytelling medium. CPG’s easy, efficient and cost-effective 3D solutions have supported productions generating more than $7.5 billion in box office, and have played a key role in nine concert films, 27 features and more than 140 sports broadcasts worldwide.


FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets.

Source: Press Release

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