It was announced that LG Electronics is teaming up with CBS Sports, the NCAA and Cinedigm Digital Cinema. They are to present the 2010 NCAA Men’s Final Four semifinal and national championship games in 3D. Fans attending the festivities in Indianapolis also can view the games in 3D on LG’s LCD HDTVs at locations throughout Lucas Oil Stadium and at the NCAA’s interactive fan event as planned plus events will be broadcasted live to to 100 Cinedigm certified digital cinemas. LG Electronics USA is the Official 3D Sponsor for CBS Sports’ NCAA Tournament broadcasts and Official Corporate Partner of the NCAA. “Bringing the Men’s Final Four to consumers in 3D is a prime example of how LG strives to deliver something better – superior technology combined with an unparalleled viewing experience – for consumers. As the Official 3D Sponsor, we are excited to partner with CBS Sports to bring consumers this immersive 3D viewing experience and tap into the passion of college sports fans throughout the country,” Peter Reiner, LG Electronics North America marketing senior VP, said. LG will use the sponsorship to underscore its forthcoming 2010 3D product lineup, which is to include 3D-enabled LED HDTVs and Blu-ray Disc players in the United Sates beginning this May. source: today3D