The world leader in 3D technology, RealD, revealed today that over 100 million people across the globe have experienced movies the RealD 3D way. Since the release of ‘Chicken Little’ four years ago, RealD 3D equipped cinema screens have generated over $1 billion in box office figures from just 24 feature films. The Chairman and CEO of RealD, Michael V. Lewis proudly said that, “Reaching the 100 million milestone in such a short period of time shows that studios, exhibitors and moviegoers around the world have embraced RealD 3D for its premium entertainment experience.” This year RealD saw a 200% increase in their global installations and they currently have 9,500 screens under contract with another 4,800 screens installed in 48 countries. This year has proven that locations utilizing RealD 3D technology are much more successful than those without. RealD 3D enabled movie theaters have raised over three times the amount at the box office, in comparison to the same film when it was shown in regular 2D. ‘A Christmas Carol’, ‘Ice Age: Dawn of the Dinosaurs’, ‘Up’ and’ Monsters vs Aliens’ have all raised over $100 million this year on the 3D platform, and now as the year comes to an end, and AVATAR is nearing its release, 3D ratings and profits are sure to soar. Source: prnewswire.com