Posts Tagged ‘3D Cinema’

Knock Knock. Who’s there? Doctor. Doctor Who? Doctor Who 3D.

The BBC recently funded the creation of a new 3D trailer for the upcoming series of the hit show, Doctor Who. The 3D trailer will be viewable in cinemas all across the UK prior to the screening of Alice in Wonderland 3D which is released in the UK and USA this weekend, March 5^th. Read the rest of this entry »

Michael Bay, the self proclaimed ‘old school’ director recently voiced his negative opinion towards 3D and made it public knowledge that he is set against it. However, in recent developments it now appears that Bay will be adopting the much loved 3D format for the third installment of the Transformers franchise.

In a recent interview with MTV, Michael Bay announced, “It’s a process we’re testing with some ‘Transformers’ scenes. How successful it is with my movie in terms of a lot of real stuff coming out of the frame, real dirt, real complicated little particles coming towards the lens, because hopefully that process will work. I’ve seen some tests that look great on other movies. I just want to see how it looks on my footage.”

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Another Avatar related story here for you. According to the Italian ministry of health, the use of 3D technology in the hit movie Avatar presents a health risk to audiences. So far 7,000 sets of 3D glasses have been confiscated from Italian cinemas and even more could be taken by the ministry. The officials claim that the glasses used in cinemas hold potential hygiene risks if they are not cleaned properly in-between screenings. The 7,000 sets of 3D viewing glasses were confiscated because they failed to display any official tags stating that they had been tested and they would not present any risk of short-term vision damage to users. Despite the glasses getting confiscated, Avatar is still the number one grossing film in Italy.

It’s official, 3D TV is coming soon. BSkyB revealed that it will begin broadcasting its dedicated 3D TV channel known as ‘Simply Sky 3D’ in the UK this April. The 3D service that will be available through Sky+ HD viewing boxes will make world history as other planned 3D channels aren’t expected to air till later this year. ESPN 3D has plans to air 3D sports coverage to audiences, but first it is Sky’s chance to shine. On January 31^st, Sky will preview its upcoming 3D service by broadcasting the Premiership football clash between Manchester United and Arsenal in 3D to pub audiences all over the UK.

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On February 6^th Europe will enter the world of real-time 3D sports broadcast. The RBS 6 Nations rugby game between England and Wales will be shown at over 40 Odeon and Cineworld movie theaters across the UK. According to the England rugby teams’ sponsor, the game against Ireland on February 27^th will also be made viewable in 3D. State of the art 3D technology, including polarized cameras will be used to bring the games action to the big screen in 3D. With the recent announcements of DirecTV and ESPN 3D, it looks like live sports coverage will not just be limited to the movie theaters, audiences will be able to watch the games in 3D from the comfort of their living room.

It’s been a long time coming, but movie goers can now expect a third Ghostbusters to be hitting the big screen soon. Ghostbusters 3 will also come with the added bonus of 3D. Ivan Reitman will be returning to the director’s chair and it looks as though most of the original cast will be on board too. According to reports, Bill Murray and Dan Ackroyd will be back alongside Sigourney Weaver, who will be making her second 3D appearance of the new decade. Who ya gonna call? Stereographers!

Whilst AVATAR is busy topping the box office worldwide, it appears that China has plans of its own for Cameron’s 3D epic. According to reports, the state-run China Film Group will be removing all 2D versions of the movie from Chinese theaters to replace them with a patriotic biopic on the life of Confucius. The 3D version of the movie and let’s be honest, the better version, will still be available. However, due to the lack of 3D cinemas on the mainland China’s censors fear that the move could cause some unrest due to the prevention of AVATAR’s general distribution.

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2010, the year of the tiger will also be the year of the worldwide 3D regeneration. 2010 began with AVATAR standing high above every other film in the box office rankings just as its 10 foot Na’vi characters do in the movie. It then broke records as it sailed passed the $1 Billion mark on the first weekend of 2010. 3D cinema is obviously in high demand and the numerous 3D movies from 2009 which are also Golden Globe award nominees prove this. So what else does this year have in store for the technology and the 3D world? We will soon find out, as the International Consumer Electronics Show (CES) kicks off in Las Vegas on January 7^th-10^th. Read more for our 3D highlights.

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The world leader in 3D technology, RealD, revealed today that over 100 million people across the globe have experienced movies the RealD 3D way. Since the release of ‘Chicken Little’ four years ago, RealD 3D equipped cinema screens have generated over $1 billion in box office figures from just 24 feature films. The Chairman and CEO of RealD, Michael V. Lewis proudly said that, “Reaching the 100 million milestone in such a short period of time shows that studios, exhibitors and moviegoers around the world have embraced RealD 3D for its premium entertainment experience.”

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The 2D to 3D conversion pioneer, In-Three,  just joined forces with India’s fastest growing film and entertainment service, Reliance Media Works Ltd,  to create the world’s largest 2D to 3D conversion facility. In-Three’s conversion of feature films was highlighted this year within the 3D blockbuster ‘G-Force’, which grossed over $200 million in box office receipts worldwide. In-Three has a very impressive list of clients lined up for 2010, and they are currently completing work on their next Hollywood title.

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