Posts Tagged ‘3D Film and Entertainment Technology Festival’

SANDY CLIMAN: we shot with the NFL, National Football League as our partners the first NFL game in live digital 3D to three theaters, one in New York, one in Boston and one in Hollywood, the man Chinese six and it was a smashing success. It was very exciting… the interesting leanings from it for us were phenomenal, the reaction the audience was very gratifying and very educational. On one hand we had a hardened sports executives saying that the they’ve never really understood the strategy of the game. They’ve got a five foot seven runner, standing next to a linebacker in 2D they look very similar in 3D they look entirely different, one is much larger than the other. We had a number of people who were there and we’re not really sports fans in the audience, they were there because they want to see how 3D worked and they came up to colleagues whether it was in Hollywood or New York or Boston and they said “you know we’re not really died in the wool sports fanatics but if this is how sports has been a look we are there” we are beginning the you know the educational process for the general public not the professional audience, not Hollywood, not the sports world, but really seeing this for the first time, so they can take the message back and you know communicate that this is not your father’s 3D, This is not your grandfather’s 3D, no more anaglyph paper glasses, red and blue cellophane, headaches. This is really something entirely different and I think we are on to the next phase of 3D, whether was the NFL, whether it’s Fox Sports, whether it’s Sony Corp… Everyone has come to the conclusion that 3D is here. There’s a lot we’re learning there’s a lot we still need to perfect, you know, everything is something of an experiment but that the audience’s appetite is fully there and we’re about to take it into the next phase. The two the next things to look for, are we did shoot this Sobey live water commercial in 3D which will be broadcast during the Super Bowl, but we also shot the first episode of a network television series in digital 3D. There’s a transition that’s taking place those will be seen at home on regular TV as the existing infrastructure the 2D infrastructure in more than a slightly enhanced anaglyph process. So it will be good 3D, but as Jeffrey Katzenberg said in the announcement of the monsters versus aliens animated spot that will be on the Super Bowl, that anaglyph live 3D which is going to hundred fifty million pairs of glasses in the hands of the consumer, it ain’t nothing like what you to see in live digital 3D whether it is in the theater as we did with two football events or whether it is that next generation of television’s that’s coming into the market in two thousand nine and two thousand ten. Al you are the greatest and in terms of the evangelizing 3D, you change the world and we are looking forward to collaborating with you, not only on the process of bringing the word to the public but on shooting some things directly with you. Thanks Al.

We were all treated to a the 3D World Premiere of Bolt, Disney’s new animated feature. I must tell you the feeling of being immersed in the movie was spectacular. And when Mr. Katzenberg teased us all with a preview of Aliens VS. Monsters, you could hear gasps in the audience during the action scenes. This movie with Keifer Sutherland, Hugh Laurie, Reese Witherspoon and, of all people, Stephan Colbert as the President of the United States, is definitely going to be a “MONSTER” hit. It was the same with every movie we watched. The sense of being more involved and closer to the action was amazing. You might be saying, “yeah, yeah, 3D comes along every few years with a couple of movies and then dies out”. Well, this time, friends, we have a pretty distinguished group of film makers and studios committing to 3D. All of Pixar and Dreamworks films from now on will be done in 3D. Disney has a slew of new movies coming out including “A Christmas Carol” staring Jim Carey coming out in 2009 in November. And it is not just new movies. Beauty and the Beast is being re-released in 3D. Toy Story 1 and 2 are being re-done in 3D and an all new Toy Story 3 is on the boards. And, my son William’s favorite, Cars, will have a sequel done in 3D, much to his delight. Now the list goes on, Fly Me To The Moon, U23D, Call of the Wild 3D, Alice in Wonderland, Frankenweenie, Avengers, Calling All Robots, Speed Racer 2, Fantastic Voyage, Iron Man 2 and of course Avatar from James Cameron. If you want to see a full list of the upcoming movies in 3D, go to the MarketSaw3D website (http://marketsaw.blogspot.com/2007/04/list-of-upcoming-3d-movies.html) Director Richard Gabai was on hand for his new movie Call Of The Wild 3D. He talked about the challenges he faced with 3D. It did lead to some frustration but ultimately, satisfaction. Looking at the film now I can’t imagine it being in 3D. There definitely are some logistical issues. I mean the cameras are different objects to manage. My goal was to make it feel like any other set so that the actors would feel comfortable and be able to deliver quality performances. Because our movie isn’t a 3D show. Our movie is a dramatic piece. And it enhances the movie. It’s not something that you’re fighting as you watch the movie. But at a minimum 3D is here to stay in a big way. We were treated to a viewing of the award winning U23D also. I have to tell you I don’t want to watch any concert any other way. And after, I talked to Sandy Climan, the CEO of 3ality Digital Studios. It’s not like the old 3D. Not Anaglyph red/ green glasses and what we are doing is enabling an end to end solution. 3D will drive first into theaters with live broadcast and then into the home with a new generation of televisions. We’re about to announce the first live 3D broadcast , an American football game. We’ve done the first transatlantic live broadcast in 3D and again we’re going to announce first after first, project after project. In the narrative story telling the next generation of films. The technology half of the company to enable the broadcast industry with a standard to the infrastructure of Broadcast 3D. I think that dream is becoming a reality right now. January 8th 2009 will stand out as a banner date in the history of 3D. On that day at CES, 3ality Sony, RealD and Cinedime, teamed up to present the FedEx Bowl Championship Series National Championship Game between the University of Florida and University of Oklahoma football teams. It was broadcast live in 3D, going out to an audience of 1200 at the Consumer Electronics Show in Las Vegas and nationally to Cinedime’s Digital Cinema’s CineLive network of some 82 additional movie theaters that are equipped to receive and display the live stream. OK we’re here at CES we’re at a groundbreaking event that this man in his company is basically responsible for. Back a few years ago this man and his company, RealD were the people who enabled theaters to show 3D. Watch: 3DX: 3D Film & Entertainment Technology Festival part III

ExploreWorldTV’s Explore Technology would like to present the world’s first 3D Film & Entertainment Technology Festival (3DX) that took place in Singapore from November 19th until the 23rd in 2008. The 3D Film & Entertainment Technology Festival (3DX) was hosted by the Media Development Authority of Singapore (MDA) with support from the Singapore Tourism Board and the Singapore Economic Development Board. The Singapore Government has also been a strong advocate for 3D and Dr. Lee Boon Yang, the Minister for Information, Communications and the Arts, was at the festival and addressed the attendees while Kenneth Tan, the COO of the Media Development Authority, outlined Singapore’s plans for 3D, which you can hear about in the video above. Some of the top luminaries from around the world attended the 3DX Festival including Jeffrey Katzenberg CEO of DreamWorks Animation; Mark Zoradi, president of Walt Disney Studios Motion Picture Group; Jon Landau, James Cameron’s producer on his new 3 D movie, Avatar; and other directors who are all involved in 3D projects: Robert Zemeckis, James Cameron, Steven Spielberg, Geroge Lucas, and Peter Jackson. Mr. Katzenberg said, “This is not your father’s 3D” and went on to say that in five to seven years all films will be made in 3D. Watch 3DX: 3D Film & Entertainment Technology Festival part II

Panasonic 3D: Just Slightly Ahead of its Time one single camera that uses twin WALLE style lenses that records two streams of cideo onto its P2 memory cards. At the 3DX Festival in November 2008, Jon Landau, the executive producer for James Cameron, said, “3D was the biggest thing in cinema to come along since stereo”. Jon Landau was also at the Consumer Electronics Show (CES) in Las Vegas in January 2009 at the Panasonic booth praising the advancements of 3D in the home – from Panasonic. When Mr. Landau saw the quality of Panasonic’s 103″ plasma, he said that, “watching it is like dreaming with your eyes open!” So, will James Cameron’s Avatar 3D be the first 3D Blu-ray disk? Panasonic has also created the “Panasonic Hollywood Laboratory Advanced Authoring Center (PHL-AC)” in February of 2009, which is located inside it’s Panasonic Hollywood Laboratory (PHL) in Universal City, California. This branch of Panasonic is expected to speed up 3D Full HD (FHD) Blu-ray format development. And, they will work directly with Hollywood studios in providing 3D title development services for 3D FHD (Full HD) Blu-ray titles.