Posts Tagged ‘hologram’

“The Mozaex 3D system plays media including 3D Blu-ray and DVD movies, CD and MP3 music, photos and on-demand NetFlix movies, and Pandora music among other online media,” Mozaex CEO Douglas Kihm said as part of the announcement. “Any media can be played in multiple rooms simultaneously, resulting in unprecedented ease, elegance, and excitement.”

The new models will be demonstrated at CEDIA Expo in Atlanta next month at booth #3844

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3D movies are becoming popular, and so are 3D ultrasounds. Now parents are seeing their babies before they’re born.

Myra and Dave McCain are a few weeks away from having their first child.  “That’s crazy. I’ve only seen it as a black and white shadowy picture and now it’s…real,” said Myra. “Nine months of this baby moving around and kicking me and feeling it move and then finally see their face before the big show. Everything is so detailed. It’s like looking through a little window.”

Miracle in Motion opened in Fort Wayne three years ago doing 3D and 4D ultrasounds, 4D is just the flipbook version of the 3D images.  “All those pictures are compiled together to create that movement, that’s 4D,” said Van Zant.

“As the husband, you’re living through them and seeing an actual photo of the baby’s face, it’s like, there’s your baby. It’s incredible, it’s emotional,” said Dave.

3D ultrasounds aren’t covered by insurance. Packages range from a $100-$200.

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It can make video games more realistic and buildings more energy efficient. They are driving to discover a model of the whole world.

The model is textured (covered) with the photographs.  The team is also behind the technology that creates 3D views of major cities on Google Earth. So, why not fly into the buildings and not just around them? The outdoor version relies on GPS but you can’t rely on GPS indoors. So, the team in the imaging lab combined a new breed of miniature laser with an inertial management unit (IMU) like the ones that guide missiles.

“Yes.” says Avideh Zakhor, “One day, you’ll have a little pack of sensors on your belt. And, as you walk inside buildings, you collect data about everything. Every location in the universe, both indoors and outdoors will eventually be mapped and we’ll have it all online. So, without ever going anywhere, you can see what everybody’s interior looks like.”

source: abclocal.go.com

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Copyright 2010 Al Caudullo All rights reserved.  The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change. Al Caudullo is not responsible for errors or omissions.

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The pioneer of 3D print on the written press market in Europe was a Belgian newspaper La Derniere Heure, the first ever in Europe to release a 3D edition. It was followed by the British tabloid The Sun which also went 3D at the beginning of June. Just a couple of months after these European launches, two of the leading sports newspapers in Romania released 3D editions. Competitors Gazeta Sporturilor and ProSport published their first 3D editions on the same day, at the beginning of this month.

“The moment when 3D newspapers appeared abroad, it was clear to us that ProSport needed to offer its readers at least one such edition,” Cosmina Noaghea, publishing director of PubliMedia International, tells Business Review. So far, there have been two ProSport 3D editions – on July 1 and 12. If advertisers continue to be interested in these projects, the publication is willing to release more.

“Of course, more effort was required from everyone involved in this project – the editorial, marketing, production and distribution departments,” she adds.  For instance, much greater effort for processing the images is needed for a 3D edition. The lay-out department started working a few days earlier in order to process the pictures. All the images were processed and the 2D images modified using a depth map in order to emphasize the various fronts. Thus, most pictures had three fronts – the main front, the secondary front and the background. More attention was also given when the paper went to print.

The 3D format was seen as an opportunity “to bring one more argument in favor of the value of the written press. It does not represent the future of the written media,” says the director.  But it appears that for a while at least, until 3D mania dies down – if it does – these newspapers have found the successful recipe to keep print relevant.

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Copyright 2010 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change.  Al Caudullo is not responsible for errors or omissions.

According to TrendHunter, marketers have begun to set their sights on large-scale, low-cost mediums to get their messages across. “Billboards and print ads are stepping out of the spotlight, as large-scale projections on buildings in pedestrian-heavy areas begin to become the focal point within the marketing sphere.”

The online magazine adds that, “Battersea Power Station took off with a large projection of Super Mario Galaxy 2 for the game’s release, created by AdTrace. This venture marked the next generation for building projection technology. The emergence, then, of video mapping technology by AdTrace, has now had an impact on advertising, in that big brands are now keen to put their marketing spend into outdoor projection.”

Wikipedia describes 3D projection mapping as, “any method of mapping 3D points to a 2D plane.” O’Neill states that “using this technique, video artists are able to match video to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling; changing their structure; and so much more.” This form of low-cost advertising is catching on fast, with world-renowned brands, such as BMW; Nokia; Sony; Lancome; and Louis Vuitton, among others, jumping onto the bandwagon, and experiencing first-hand the positive feedback of working with this viral medium, dubbed ‘projected publicity’.

For example, ‘In-Your-Face projection ads’ or ‘Billbored’ projection ads, allow one to project their opinions onto buildings in and around busy cities, from a projector set up on top of a car. The ads are short statements that don’t beat around the bush, such as ‘Our campaign is bigger than yours’ or ‘Vote, every little helps’ says TrendHunter. BMW has also made use of projected publicity. The BMW Joy 3D billboard, created by Publicis Asia, displayed a gamer-centric projection campaign in the middle of downtown Suntec City in Singapore, using two commercial buildings as its canvas to showcase the campaign – personally, I think that this campaign is nothing less than stunning, and I can see why it was described as a ‘traffic-stopping’ experience. The campaign idea behind this 3D billboard was ‘joy of driving’, and one can achieve this with BMW – the campaign truly defined this with its ocular magic. “Creative and definitely fun to watch, this commercial attracted a large audience that took pictures and stood awe-struck throughout the ad’s duration. In presenting the idea that there should always be joy in whatever you are doing, the BMW Joy 3D ad will definitely bring some good times,” says TrendHunter.

The London launch of Nokia Ovi Maps (free navigation on Nokia’s new navigation optimised smartphones) together with Seeper, combined a real-time projection installation that was able to track your face, and mirror all your real-time movements, and then project these movements onto a building. The project gave spotlight to an interactive campaign all around central London and Covent Garden, and to add to its ‘impressiveness’, was produced in one week. Following the success of the Nokia Ovi Maps projection campaign, Seeper was asked to create a 3D projection campaign for Sony to promote the new ACDC Iron Man 2 soundtrack at Rochester Castle.

source: www.totallymad.co.za - Lindsey Kin

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Copyright 2010 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change. Al Caudullo is not responsible for errors or omissions.

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The X103s stand out not just because they come in a variety of colors, but also because these active-shutter glasses are designed to work with any with 3D-ready LCD laptop and desktop monitors, LCD, DLP and plasma televisions.

You might want to check the website first for compatibility. No one wants to show up with a personal set of 3D glasses that don’t work!  However, if you’ve got a match, you should be able to ride the wave of 3D using the couches of anyone with a 3D TV—all for around $145.

Aside from the option of a favorite color for your face, Xpand stands apart from others by using something called “the “pi-cell.” This fast-switching liquid crystal cell acts as a shutter, to alternately block each eye. It sounds sort of blinding, but actually boasts super-sharp, flicker-free 3D images.

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Copyright 2010 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change. Al Caudullo is not responsible for errors or omissions.

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Thailand’s English-language Bangkok Post published its Aug. 6 edition with 3D images, the first in the country, according to the Malaysian National News Agency Bernama reports.

The three-dimensional effect, used with most color news photos and ads in all sections, including business, of the 40-page paper, could be seen using the glasses that came with the newspaper.

The special edition, sold at the usual price, coincided with the Post‘s 64th anniversary. Page one carries a 3D shot of a woman looking at Siam tulips in a nursery.

Having just won the Best Overall Design award in Asia Pacific and the Middle East, as judged by the World Association of Newspapers and News Publishers at a conference in Kuala Lumpur, Malaysia, thePost included an “Our Pride” section entirely in 3D.

sources :www.editorandpublisher.com  Malaysian National News Agency Bernama

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Copyright 2010 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change.  Al Caudullo is not responsible for errors or omissions.

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Strong demand for 3D TV sets in Germany

As an update to a previous story – looking at a huge market for 3D technology in Europe; Germany seems to be leading the way…

“After the successful introduction of TV sets with integrated internet access, the so-called hybrid-TV sets, 3D is the next big thing in the television world,” BITKOM president August-Wilhelm Scheer said in Berlin. The association expects more than 100,000 German households to possess 3D TV sets by the end of the year.

Worldwide, almost 6 million 3D TV sets are expected to be sold this year.  Next year, it will be almost 10 million and 2012 more than 25 million units. “3D will not be restricted to television, but enter other markets as well, in particular computer games and mobile devices,” predicts Scheer.

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Copyright 2010 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change.  Al Caudullo is not responsible for errors or omissions.

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What makes this exciting, and immediately different to most other 3D releases at the moment is the use of Quattron technology. What this means is that instead of using the standard three primary colours of red, blue and green as all other televisions do, the Quattron adds yellow, working instead with a quartet of base colours, which allows more faithful reproduction of colours.

The company has also stated that its new 3D-capable Blu-Ray player will be released at the same time. With plenty of other 3D television releases scheduled for this summer, Sharp will certainly be hoping that the addition of Quattron technology will help their models stand out from the crowd. They could well be on to a winner here as, surely, will not most consumers, no matter how technologically inclined (or not) they are, realise that four base colours must be better than three?

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Copyright 2010 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change. Al Caudullo is not responsible for errors or omissions.

According to Panasonic’s Executive Office, Shiro Nishiguchi: “Panasonic expects Japanese demand for 1 million 3-D TV sets this fiscal, and is hoping to have a 50% market share by new launches”

The new Panasonic 3D Viera TH-P46RT2B and TH-P42RT2B will start shipping in August for sale in Japan. It is not known yet whether or not they will bring integrated 3D TVs to territories outside of Japan, but you would think it is only a matter of time.

source:www.3dtv.co.uk

Have a question for the 3DGuy? Please leave a comment and we will reply to you. Copyright 2010 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change. Al Caudullo is not responsible for errors or omissions.