Posts Tagged ‘WALLE style lenses’
Panasonic new 3D HD video Camera
April 29th, 2009 | 
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Panasonic 3D: Just Slightly Ahead of its Time
one single camera that uses twin WALLE style lenses that records two streams of cideo onto its P2 memory cards.
At the 3DX Festival in November 2008, Jon Landau, the executive producer for James Cameron, said, “3D was the biggest thing in cinema to come along since stereo”.
Jon Landau was also at the Consumer Electronics Show (CES) in Las Vegas in January 2009 at the Panasonic booth praising the advancements of 3D in the home – from Panasonic. When Mr. Landau saw the quality of Panasonic’s 103″ plasma, he said that, “watching it is like dreaming with your eyes open!”
So, will James Cameron’s Avatar 3D be the first 3D Blu-ray disk?
Panasonic has also created the “Panasonic Hollywood Laboratory Advanced Authoring Center (PHL-AC)” in February of 2009, which is located inside it’s Panasonic Hollywood Laboratory (PHL) in Universal City, California. This branch of Panasonic is expected to speed up 3D Full HD (FHD) Blu-ray format development. And, they will work directly with Hollywood studios in providing 3D title development services for 3D FHD (Full HD) Blu-ray titles.
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Posted in Video | 
Tags: 3D Blu-ray, 3D blue ray, 3D FHD, 3D FHD Blu-ray, 3D Film and Entertainment Technology Festival, 3D Full HD, 3D Full High Definition, 3D HD camera, 3D home, 3D title development, 3DX Festival, Avatar, Avatar 3D, CES 2009, Consumer Electronics Show 2009, Hollywood Studios, James Cameron, James Cameron's Avatar, Jon Landau, just slightly ahead of its time, P2 memory cards, Panasonic, Panasonic 3D, Panasonic Hollywood Laboratory, Panasonic Hollywood Laboratory Advanced Authoring Center, Panasonic new 3D HD video Camera, PHL, PHL-AC, Universal City, WALLE style lenses | 
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Panasonic 3DPanasonic new 3D HD video Camera
Panasonic 3D … Just slightly ahead of it’s time!
Panasonic is definitely out to become the market leader in 3D technology for the home. There is no state secret there. It is obvious from everything that they have been doing. They already have, as many industry guru’s have said, the best Flat panel displays. As the HD Guru, Gary Merson, stated in his review of the Panasonic TH-50PZ750: “In conclusion, the Panasonic TH-50PZ750 is simply the best high definition display I have ever reviewed.”
But now they have launched an all out attack on the new 3D frontiers. Yesterday, April 21st, they announced a new, as yet unnamed, 3D HD video camera. This unique approach uses one camera with twin WALLE style lenses that records two streams of video onto it P2 memory cards. No details yet about price or even how the video will be processed. While officially a concept camera, it has caused a quite a stir at this years NAB show in Las Vegas. It is certainly a step towards a more streamlined system than what is being used now by 3D Producers. Right now you need a specially designed rig that holds two cameras. Usually one is sitting normally and the other is either standing straight up or down, depending upon the style of custom 3D rig that you want to use.
Let’s step back and see what has brought Panasonic to this point. Back in November of last year at the 3DX Festival Jon Landau gave a talk along with a message from the big kahuna, James Cameron. Clearly, the message of the day from Mr. Landau was that, “3D was the biggest thing in cinema to come along since stereo”. The accompanying message was that 3D could never be experienced in the home the way that cinema can. Fast forward to January at the CES Show in Las Vegas and we have Jon Landau at the Panasonic booth extolling the virtues of 3D in the home from Panasonic! It seems Panasonic campaigned by showing James Cameron just what they had in store in Home 3D. And what he saw on Panasonic’s 103’ Plasma was good enough to use to watch the digital dallies of Avatar on. As he put it, “watching it is like dreaming with your eyes open!”
There is a lot of buzz going around that Avatar will be the first 3D Blu-Ray disk. Earlier this year Panasonic created Panasonic Hollywood Laboratory Advanced Authoring Center (PHL-AC) which will began operations effective February 1, 2009. The center, which is located within Panasonic Hollywood Laboratory (PHL) in Universal City, California, is expected to speed up 3D FHD Blu-ray format-establishment and development and will work directly with Hollywood studios providing 3D title development services for 3D FHD Blu-ray titles.
One more note on April 13, 2009 Stereoscopic 3-D content moved one small step closer to the home TV. The Society of Motion Picture and Television Engineers (SMPTE) said it will define a single mastering standard for viewing on TVs, PCs and mobile phones stereo 3-D content that could come from optical disks, broadcast networks or the Internet. A SMPTE executive said the group will kick off a standards effort this summer with the aim of finishing the specs within a year. Other organisations including the Consumer Electronics Association (CEA) are working on their own 3DTV standards in parallel with the SMPTE effort.
Stay tune to 3Dguy.tv for the latest news in 3D Media.
Posted in Blog |
Tags: 3D Blu-ray, 3D blue ray, 3D FHD, 3D FHD Blu-ray, 3D Film and Entertainment Technology Festival, 3D Full HD, 3D Full High Definition, 3D HD camera, 3D home, 3D title development, 3DX Festival, Avatar, Avatar 3D, CES 2009, Consumer Electronics Show 2009, Hollywood Studios, James Cameron, James Cameron’s Avatar, Jon Landau, just slightly ahead of its time, P2 memory cards, Panasonic, Panasonic 3D, Panasonic Hollywood Laboratory, Panasonic Hollywood Laboratory Advanced Authoring Center, Panasonic new 3D HD video Camera, PHL, PHL-AC, Universal City, WALLE style lenses |
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