“Technicolor’s 3D-on-film solution is finding some traction in the marketplace. The lab and post-production giant has announced support for Technicolor 3D from DreamWorks Animation, Lionsgate, Paramount, Overture, Universal Studios, Warner Bros., and the Weinstein Co., all of which aim to release pics in the format…” * Technicolor looks forward to address the lack of digital 3D screens through the use of conventional celluloid film prints capable of 3D imaging. Ahmad Ouri, Technicolor’s president of strategy, technology and marketing, said he is expecting to announce the initial operation deals for Technicolor 3D at ShowEast on the coming week. Also, Ouri said of these companies, “If we have screens available, then they will release their content in this format.” Between them, they have 17 stereoscopic 3D (S3D) releases skedded for 2010. Disney seemed to rule out support for the format. “We’re fully committed to the digital 3D solution,” said a Disney rep. “We think it provides the highest quality to the movie-going experience. We’ve been committed to this format dating back to our first Disney Digital 3D release with ‘Chicken Little.’ ” *source: Variety More of this article at variety.com.

4 Responses to “Technicolor Addresses 3D Screen Shortage”