As everyone is aware, 3D cinema has rapidly established itself in the Hollywood limelight as the decade draws to an end. This year has possibly being the most eventful year in 3D audience’s history, over the past eleven months brand new invigorating news is released on a daily basis which leaves technological consumers in awe. At this moment in time cinema screens are filled with 3D films, advertisements are now literally jumping out of the screen at audiences, laptops with 3D capabilities allow gamers to be completely emerged in their virtual world and now television audiences are invited into the three dimensional experience. Channel 4, a British television station has recently brought UK audiences a full week of 3D television programming and it was received with open arms. Although the 3D technology has had a tendency to re-appear then disappear just as quickly, the modern advancements in electronic technology are sure to see the three dimensional ‘gimmick’ becoming a permanent fixture in a television consumer’s life.  In 2010 many companies are set to release full HD 3D television sets into the market, as well seeing popular gaming consoles being updated to bring the 3D experience into the console gaming world. As well as the technology improving, television broadcasters are also constantly in talks over potential future 3D programming. Most recently the 2010 FIFA World Cup has been said to aim for at least 50% of its games to be aired in HD 3D, whilst the director of the London 2012 Olympic games aims to bring the global event to audiences in this new exciting way. As well as individual events being discussed about airing in 3D, ‘SKY’ television has taken the process a step further by stating that they would launch the United Kingdom’s first ever 3D channel by the end of 2010. After hearing of all the upcoming releases and plans, and by reviewing Hollywood’s intended output, the future is certainly set for a surge of ‘in your face’, three dimensional experiences which will not fade away quite as easily as before.