In New York’s Grand Central train terminal a 3D digital advertising campaign will be installed. The 3D campaign for Visa, which advertises its new ‘Go World’ commercials, will be viewable throughout February. CBS Outdoor has partnered with N4D to bring this 3D advertising campaign to a potential audience of 70,000 people every day as they travel through the train station.

The 3D installation is accompanied by numerous 3D dioramas inside the Grand Central station, as well as people distributing 3D viewing glasses in the thousands.

The 3D advertisements will be viewable between 11:30am to 1:30pm on a daily basis, with ordinary 2D broadcasts being aired the rest of the day.

The CBS Outdoor 3D campaign will feature more than 100 pieces of media from the Visa Company.

Source: mediapost.com